Our Tradition of
Excellence Sets Us Apart from the Competition
Experience. Arthur Lee
of Red Rock, Inc. has been here longer than just about
any other real estate broker, and has accumulated a vast
wealth of knowledge which others simply do not have. That
means we can impart to both buyers and sellers a level of
comfort that less experienced brokers cannot. Also, we
have preserved every significant map, deed, and document
related to the thousands of real estate transactions we
have handled over the years, and each is readily
available when needed to resolve those difficult
questions regarding property rights, and title. If we do
not know the answer, we have the contacts to get the
needed information.
Knowledge of Our Market. You
need to get the very best price for your property, that
is why our thorough knowledge of the market is of key
importance to you. We care how you feel about us when the
job is done. If you honor us by listing your property
with Arthur Lee of Red Rock, Inc., we will do our very
best to bring about a sale, at the highest possible
price, with the greatest degree of comfort. We are proud,
and jealous of our good reputation. We invite you to
check around, and ask others what they think of Arthur
Lee of Red Rock, Inc.
Service. It is our policy to
fully service our listings. That means you will not have
to deal directly with sales people from other real estate
companies, customers, house inspectors, engineers, or
appraisers. Whenever your property is shown, or
inspected, a member of our sales team will be there,
unless other special arrangements have been made. Our
service does not stop when the contract is signed, or the
transaction is closed. Our sales staff will continue to
help both buyers, and sellers with the countless details
that all real estate transactions involve. We aim to
please, and please completely.
Communication. We are always
available to answer any questions you have about anything
to do with the marketing of your property, such as market
activity, or buyer response. If you need advice about how
best to present your property, we will be happy to make
suggestions about how you can make it more attractive to
a prospective purchaser. And we promise you honesty.
Our Agents. We draw our
strength from our wonderful, diverse, and talented staff.
Jean M. Price, our president and broker, has over 35
years experience in real estate sales, and has been one
of this area's top producers for 20 years. George S. Lee,
son of our founder, and former president, remains
associated with the company, and is frequently available
for expert consultation. The members of our sales team,
Marje, Vi, Fiona (also Jean's Personal Assistant),
Harriet, Bernie, Kate, Nancy, Carol, Rich, and Steve
constantly work to give you the best service, and bring
you total satisfaction.
Our Dynamic Marketing Program.
Property Appraisal. It is vital that, right
from the outset, you price your property correctly. Our
first step is a free, no-obligation assessment of the
sales price the prevailing market will bear. That is why
our thorough knowledge of the market is of key importance
to you. Our goal is to get you the very best price for
your property, but we consider it a waste of everybody's
time to quote you an inflated value, just to gain your
patronage. Sellers who overprice their property generally
experience frustration, and disenchantment, as they
slowly, but inevitably, come face-to-face with the truth.
It is far better, and usually more cost effective for you
the seller, to price your property at a level where it
will receive immediate attention from brokers, and
buyers.
Coordinated Marketing Plan. When
we list property, an analysis is made of how best to
bring the property to the market. If needed, we will
develop a special strategy to maximize exposure to
prospective buyers. Such steps might include advertising
in specialized publications, direct mail programs, or an
on-line Real Player slide presentation.
Every property listed has
the benefit of the following:
Color Brochure. A full-color
brochure is prepared for each improved property listing,
and copies are distributed to all qualified customers
already on file, and to all cooperating Multiple Listing
Service brokers. Copies of the brochures are always on
display in our office, and are made available to all new
customers.
Newspaper and Trade Magazine Advertising.
You may have noticed that we spend more advertising
dollars than most of the competition. We regularly
advertise in The New York Times, local newspapers,
and the Columbia and Berkshire County real estate buyers
guides. Additionally, we target-advertise in trade
publications, covering such fields as the antiques
market, the restaurant and retail trades, and equestrian
breeders and trainers. If your property requires a
specialized program, we will design one.
Multiple Listing Service Entry. The
Columbia County and Northern Dutchess Multiple Listing
Service operates an on-line, multi-relational database
service. It disseminates information about your property
to all subscribing Realtors within a 600 square mile
area. The MLS also provides print media to all brokers,
and other related professionals. A key feature of the MLS
is that cooperating brokers who wish to show our listings
must work with one of our sales representatives.
Our Website. Arthur Lee of Red
Rock, Inc.’s own, in-house webmaster maintains our
website daily. The website is designed for maximum
flexibility, and ease of use. It also features a direct
link to pages dedicated to properties currently
advertised in The New York Times. That is why it
has become a favorite across the continent, and in
Europe. Sophisticated software constantly monitors the
hits to our site,and tells us how many there are, where
they are coming from, and what visitors are looking at.
That information is factored into overall marketing
strategy for your property.
Other Marketing Devices. Roadside
Signs continue to be a valuable tool. Our
distinctive Colonial blue signs are well known in this
area, and continue to bring quality customers. Open
Houses are reserved for cooperating real estate
brokers, as it is our policy to show listed property only
to pre-qualified buyers. In this way, we control who
enters your property, and eliminate those who are not
serious customers. We arrange for the open houses to be
conducted as part of the MLS tours, to
minimize inconvenience to property owners. We can arrange
an open house for the general public, if you wish. Direct
Mail is constantly used. Whenever a new listing
is obtained, sales staff distribute colored brochures,
and factsheets, to active customers in their databases.
Properties with unusual marketing requirements are
promoted by specialized first-class mailings.
Customer Pre-Qualification.
Your time is valuable, and so is ours. It is our policy,
therefore, to make sure that only the financially
qualified are brought to your property. We have a very
strong relationship with local financial institutions,
and mortgage brokers, and regularly use their services to
determine financial capability. You may count on us to
handle this delicate question with care.
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